Snapchat’s new geofilters offer a unique surprise wherever you go from coast to coast
January 11, 2015
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We all like to take a quick selfie on Snapchat to show our friends where we are or send a photo of the ugliest face we can possibly make. Well, Snapchat, a very popular application for taking selfies, is excited to present their users with new “Geo-Filters.” “Geo-Filters” are symbols or pictures that appear on your snapchat photo if you swipe right at certain locations. They are available at special locations in Los Angeles and New York. All it takes is a quick swipe to the right on your photo and these brand new filters will pop up right on your picture. The “Geo-Filters” vary depending on which neighborhood or location you are in when the picture is taken.
Now every time you visit a new location you will have an urge to take a photo and swipe right to view each special filter. Some of these filters include: a roller coaster and ferris wheel at the Santa Monica Pier; a SoulCycle yellow wheel logo when you are at their studios, or movie theatre marks near the Hollywood Walk of Fame in L.A. In order to use this brand new feature you must enable location services for Snapchat on your device, but do not worry because Snapchat claims it does not store the locations of their users.
The new “Geo-Filters” seem like they could be a huge revenue source for the companies it is advertising. These companies who have their ads in the “Geo-Filters” have not paid to be featured. It is also a great way to promote a company or location since many young people check Snapchat on a daily basis.
“Snapchat is a cool way my friends and I send funny pictures and videos to each other,” said junior Greta Charness. “So having the new ‘Geo-Filters’ makes it even more exciting to snap my friends!”
The bright colors of the pictures and filters will be sure to catch the eyes of every Snapchat user. This exhilarating new attribute will hopefully be the next big thing for Snapchat, so be sure to take a quick photo and swipe right to share this new feature with your friends!